Influencer marketing is when brands and companies collaborate with influential people on social media to promote a product or service, we call these people social media influencers. Social media Influencers have a dedicated and engaged audience and influencers can wield significant influence over their audience.
High-profile endorsements was the beginning of influencer marketing, but since then content creators with large audiences have become more valuable to companies and brands. Brands agree influencer marketing can positively impact how people feel about their brand, and consumers are more likely to make a purchase after viewing content posted by an influencer.
No two influencers are the same and the form of influence they wield can vary. The ideal influencer is someone who can reach your target audience, build trust, and drive engagement. They will create original, engaging content that is in line with their own brand.
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